NextGen Business Consulting – Privacy Policy

Last updated: 25 July 2025

This document sets out NextGen Business Consulting’s privacy practices and the terms of use for visitors and customers of the nextgenbusconsulting.com website and its AI‑enabled services. By continuing to use our site or services, you agree to the policies and terms described below. Because we work in a fast‑moving field, we update these terms periodically; please check back regularly.

1 – Information We Collect

We only collect data that helps us deliver and improve our AI‑powered services. In particular:

Information you provide: name, contact details (email, phone), company name, and any information you supply during demos, appointment booking or feedback.

Usage data: information about how you interact with our website and AI tools, such as IP address, browser type, pages visited and device identifiers. Collecting only relevant data aligns with best practice—privacy experts note that rather than listing every possible category, a policy should clearly describe the specific data your company actually collects.

Automated communications: if you call or speak with our AI voice agents, we store call metadata and recordings to improve accuracy and performance. Voice recordings may contain personal data.

Cookies and similar technologies: we use cookies and analytics tools to understand website performance and to remember your preferences. You can adjust cookie settings through your browser.

We do not intentionally collect sensitive personal data (for example, biometric data, financial account numbers or health information) unless you voluntarily provide it as part of a use case. If our services ever require such data, we will seek your explicit consent and describe the purpose of processing as required under privacy laws.

2 – How We Use Your Data

We use personal data to:

Provide and improve our AI voice, chat and workflow automation services.

Schedule and conduct demo calls.

Personalize your experience and tailor our marketing communications.

Develop and train AI models. Because AI systems rely on training data, it is important to be transparent about any algorithmic involvement. Experts advise that companies should explicitly disclose whether user data is used to train AI models or recommendation engines. We may use anonymized or aggregated interaction data to improve our own models; we do not sell data to third‑party AI providers.

Comply with our legal obligations and resolve disputes.

3 – Legal Basis for Processing

For visitors from the European Union (EU), United Kingdom or other jurisdictions with similar data‑protection laws, we rely on one or more of the following legal bases: (i) performance of a contract (e.g., when you sign up for a subscription), (ii) our legitimate interests in developing and promoting our services, (iii) your consent (e.g., for marketing or analytics cookies), and (iv) compliance with legal obligations.

4 – Data Retention

We keep personal data only as long as necessary for the purposes outlined above. Privacy guidelines for 2025 emphasize that companies should clearly state how long they store different categories of data and delete or anonymize information once it has fulfilled its purpose. In practice:

Contact information and customer records are kept for the duration of our relationship and for up to seven years afterwards to meet our legal obligations.

Call recordings and interaction logs are kept for no longer than two years unless needed to resolve a dispute.

Analytics data is aggregated and retained for up to three years for trend analysis.

We may retain data longer when required by law, for example to comply with tax regulations or to defend legal claims.

5 – Sharing and Third‑Party Processors

We do not sell your personal data. We share data only with service providers and partners who assist with our operations (e.g., hosting, analytics, payment processors and CRM integrations). When we integrate with third‑party tools such as Google Calendar or CRMs, those providers may access limited data to perform their functions. Best practice requires that businesses disclose third‑party processors, their jurisdictions and the type of access they have. Our processors are contractually required to protect your data and to use it solely to provide services to us.

If we transfer data across borders (for example, if we use a European or Canadian service provider), we do so under legal mechanisms approved by privacy laws such as standard contractual clauses.

6 – Your Choices and Rights

We support granular consent and control. Privacy experts recommend offering users specific toggles for analytics, marketing, AI training, personalization and third‑party sharing. You can:

Opt‑out of marketing emails at any time by using the unsubscribe link in our emails.

Manage cookies by changing your browser settings or using our cookie consent banner.

Request access, correction or deletion of your personal data.

Object to or restrict processing of your data when we rely on legitimate interest.

Withdraw consent where processing is based on consent.

To exercise these rights, please contact us using the methods listed in Section 10.

7 – Security

We take data security seriously. While we use industry‑standard encryption, firewalls and access controls, regulators recommend explaining security practices in clear, non‑technical language. We limit access to personal data to authorized personnel and assess our security measures regularly. Nevertheless, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

8 – Children’s Privacy

Our services are intended for businesses and individuals aged 18 or older. We do not knowingly collect data from children under 13. If we learn that a child has provided us with personal data, we will delete it.

9 – Changes to This Policy

We may modify this Privacy Policy from time to time. When we make material changes, we will update the “Last updated” date above and post the revised policy on our website. Continued use of the site constitutes acceptance of the revised policy.

10 – Contact Information

For questions or requests regarding this Privacy Policy, please contact our Data Protection Officer:

Email: [email protected]

Mail: NextGen Business Consulting, Attn: Privacy, North Carolina, USA (please note we will update this address once our permanent office is listed)

Phone: +1 (704) 807‑2897

If you feel we have not resolved your privacy concern satisfactorily, you have the right to lodge a complaint with your local supervisory authority (for example, the North Carolina Department of Justice, GDPR supervisory authorities, etc.).